JOURNEY INTO A WORLD OF DATA

Creative Director Alan Hubbard was given full creative control to explore, concept and produce a Virtual Reality Experience that represented Dell Technologies flagship cloud offerings from a high level.

CONSISTENT STORYTELLING

To create a story that resonated with the target audience and Dell Technologies, Alan partnered with Art Director Juan and produced an immersive realm that focused on the three target points of the product. Simplicity. Agility. Control.

EFFICIENCY AS A DESIGN CHOICE

From storytelling, to design choices and cost of production, everything in this project was run through the filter of EFFICIENCY.

  • Creative Direction

  • Art Direction

  • Recruiting

  • Interviewing

  • Executive Pitching

CREATIVE RESPONSIBILITIES

  • Brand Identity

  • Visual Development

  • Storyboarding

  • 2D Concept Design

  • 3D Concept Design

  • Voice Recording

  • 3D Production Assets

  • Texture Design

  • Script

  • Character Design

  • User Experience Design

  • Color Design